An ode to JOMO (Joy of missing out). A study in being present.

The Casual Edit explores what happens when a campaign is designed around self-care. In a culture obsessed with constant movement, the campaign reframes slowing down as a form of luxury, where ease becomes the ultimate marker of style.

Designed for everyday, unfiltered moments, The Casual Edit uses VibeSzn’s pieces as quiet companions to real life meant to be worn at home, on walks, between plans, or with no plans at all. Jewelry is treated as part of the rhythm, layered intentionally and worn with ease. Visually, the campaign leans into this feeling through dramatic light, relaxed styling, imperfect candid moments, and intentional negative space, creating a bold visual language rooted in presence and simplicity.

The Casual Edit positions VibeSzn at the intersection of design and lifestyle where choosing less becomes a deliberate aesthetic, comfort is elevated, and slowing down isn’t a pause it’s the point. 

Photography: Chelsea Dufresne

Styling: Isabel Holloway